Condom couture is newsworthy for the obscure concept, plus it’s also worth talking about for the craftsmanship and it’s a creative way to promote HIV/AIDS awareness and prevention. Brazilian condom couture designer and artist, Adriana Bertini believes crafting condom couture conveys the message that “condoms must be basic like a pair of jeans and so necessary like a great love”. Bertini’s creations are about much more than crafting eye-popping couture, Bertini puts condoms in a new perspective by destroying stigmas and utilizing them in an ordinary way that’s applicable to everyday life to fight the HIV/AIDS epidemic.
Constructing clothing out of latex also adds a creative aesthetic to the apparel and truly embodies fashion in the form of art at its purest. Condom creations also have an anomolous factor unlike any other untraditional fashion medium.