Albeit a bit late, you’ll have to forgive me for being MIA, yet I guarantee my interpretation of the Spring 2014 ad campaigns will bring you a few minutes of entertainment. That’s because, I’m somewhat obliged to write about the best Spring 2014 designer ad campaigns. Of course, I should be critiquing the gowns on the red carpet from last night at the Golden Globes. But I’ve decided not to bother because most of them, yet not all, resemble prom dresses. Thus, back to the best of the Spring 2014 campaigns. From Alexander Wang’s potty humor rebellion in restroom stalls to Miuccia Prada’s feminist girl gangs sporting Latino political street art, I’m mostly coveting the ads that emulate pop culture and convey a story, which in turn serve as a tool to market their respective collections.
Alexander Wang: Call me immature, yet I couldn’t help laughing hysterically after I saw Alexander Wang’s Spring 2014 campaign, which is situated in a high school girl’s bathroom. Of course, Wang has to have a ridiculous sense of humor–to shoot in a grungy restroom instead of an opulent setting. But, inspired by 1990’s grunge and logo mania, Wang’s latest campaign has an air of rebellion via combining the spontaneity and strong attitude of juvenile culture with a Parental Advisory sticker– the label plastering everything you wanted when you were under age.
Balmain: Rihanna is known for her edgy and innovative looks. So, it’s no surprise that she’s rocking Balmain’s Spring 2014 ad campaign with powerful attitude in bold prints and oversize gold adornments and accessories. This 90’s chic campaign features striking ensembles including a blue off the shoulder knit with gold chain detailing and a pink x-large houndstooth print suit. In addition, both of these motifs feature a plethora of consistent gold metal detail in the form of a chain belt, cuffs and gold toe capped white lace boots.
Chanel: Karl Lagerfeld is a genius at preserving Chanel’s timeless aesthetic with a contemporary facelift, even in the form of a hula hoop handbag and cowgirl inspired couture, as witnessed at the Paris-Dallas 2013/14 Métiers d’Art in December. For the Spring 2014 collection and campaign, Lagerfeld seemingly works his magic again by harmoniously combining the brand’s traditional tweed suiting with bright hues, enormous necklaces, plus pairing pumps with socks and bows.
DKNY: As a proud New Yorker, Donna Karen opts for an Empire State of Mind for DKNY’s Spring 2014 campaign. Thus, Times Square, (a.k.a the center of the universe) is definitely an idyllic cultural setting for capturing Dylan Rieder, rapper A$AP Rocky, models Cara Delevingne, Eliza Cummings and Jourdan Dunn. The iconic colorful and graphic prints undeniably makes this street wear inspired photo shoot an eye-catching spectacle.
Marc Jacobs: Aside from making hoards of headlines recently with selfies, twerking antics, provocative outfits and gossip, Miley Cyrus is bringing her bad ass attitude to the face of Marc Jacob’s Spring 2014 campaign. Sitting on a sandy beach, Miley looks lost and somber. But these eerie images reflect a side of Miley that we’re gradually warming up to, as she’s continuously shedding her youthful image to mature in her own way, which is her right of passage.
Mulberry: Mulberry recruited a cast of furry creatures to pose, alongside Cara Delevingne — in the brand’s Spring 2014 campaign. As a dog lover, I couldn’t ignore this campaign featuring a traditional British-style afternoon tea session– with a surreal component that conceptually looks like something out of a Dali painting. Though these guests might not have the greatest table manners, there’s something so naughty, literary and British about this ad that renders it to convey an unforgettable tale.
Prada: The clothing is the real story in Prada’s Spring 2014 campaign. Miuccia made a femininist statement in her Spring 2014 campaign by styling her models in a feminist girl gang– via adorning them in murals that represent—multi-visions of womanhood– inspired by Latino political street art in L.A., Mexico, and South America. While the colorful mix of dresses, coats and accessories give this gang a feminine twist, the stripe details on necklines and the crystal-embellished tube socks inject a menswear inspired lift.